Sewing machine advertising posters

These French vintage advertising posters for sewing machines, dated from 1866 to 1907, are not only a feast for the eyes but also reflect the lifestyle and customs of that time and the identity/philosophy of each brand.

Of course these posters being for sewing machines sold in France at the time, you’ll find brands like Singer (which has been the most popular brand in France for a long time) and Peugeot (which is not making sewing machines anymore). But I also found several brands (French and foreign) that I didn’t know of : New Home, H. Vigneron, Avrial, W. Jackson & Co. … If you have any information about these manufacturers of sewing machines,  do not hesitate to leave comments… I’m curious !

My preference goes to the “New Home” posters. They are the funniest and leave a more prominent place to the illustration, thus being closer to our modern ads. Singer posters were austere to say the least … But the brand is still very much alive 150 years later!

Here is a small selection of ten sewing machines posters you could see in France in the 19th century, arranged in chronological order.

Click images to enlarge.

1866 – Aubineau & Bouriquet

affiche publicitaire machine à coudre Aubineau et Bouriquet 1866

Sewing machine Aubineau et Bouriquet - 1866

Editor : Lith. F. Appel (Paris)

Format : lithography ; 106 x 68 cm

 

1869 – W. Jackson & Cie

affiche machine à coudre W Jackson & Cie 1869

Sewing machine W Jackson & Cie - 1869

Author : Chéret, Jules (1836-1932). Illustrator

Editor : [Imp. J. Chéret] ([Paris])

Format : lithography ; 103 x 56 cm

 

1870 – Singer

publicité machine à coudre singer 1870

Sewing machine Singer - 1870

Author : Chéret, Jules (1836-1932). Illustrator

Editor : [imp. J. Chéret] ([Paris])

Format : lithography ; 130 x 94 cm

 

1876 – Singer

machine à coudre singer 1876

Sewing machine Singer - 1876

1878  – Peugeot

Publicité Machine à coudre Peugeot 1878

Sewing machine Peugeot - 1878

Editor : [J. Bognard jne] ([Paris])

Format :  lithography ; 94 x 62 cm

 

 1885 – H. Vigneron

machine à coudre H Vigneron 1885

Sewing machine H. Vigneron - 1885

Editor : Imp. Emile Levy (Paris)

Format : lithography ; 128 x 96 cm

 

1989 – New Home

affiche publicitaire machine à coudre new home 1889

Sewing machine New Home - 1889

Editor : Imp. spéciale “New Home”, 20 rue de la Reynie (Paris)

Format : lithography ; 123 x 80 cm

 

1889 – Davis

machine à coudre Davis 1889

Sewing machine Davis - 1889

 

1890 – H. Vigneron

machine à coudre H Vigneron 1890

Sewing machine H. Vigneron - 1890

Author and Editor : Ancourt, Edward. Illustrator (Paris)

Format : lithography ; 124 x 90 cm

 

1890 – Peugeot

pub machine à coudre Peugeot 1890

Sewing machine Peugeot - 1890

Editor : [F. Champenois] ([Paris])

Format : lithography ; 81 x 61 cm

 

1894 – New Home

publicité machine à coudre new home 1894

Sewing machine New Home - 1894

 

Editor : Imp. spéciale “New Home”, 20 rue de la Reynie (Paris)

Format : lithography ; 80 x 60 cm

1895  – Avrial

publicité Machine à coudre Avrial 1895

Sewing machine Avrial - 1895

Author : Signosol, C. (18..-18..? ; dessinateur) Illustrator and  Pellegrin (18..-19..? ; dessinateur)

Editor : Imp. Parisienne Mon Emile Levy & Cie 132 rue Montmartre (Paris)

Format : lithography ; 130 x 93 cm

1907 – H. Vigneron

publicité machine à coudre H Vigneron 1907

Sewing machine H Vigneron - 1907

 

Author : Geisler, Louis (1852-1914). Illustrator and Joaman (18..-19.. ). Illustrator

Editor : Paper, printing and engraving L. Geisler, auxChatelles, by Raon-l’Etape (Vosges) & Paris, 22, rue de la Faisanderie (Raon-L’Etape)

Format : photomechanical printing ; 82 x 62 cm

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